Brand

Logo

Download the logo here. All logo usage has to be approved by the Aspen Institute CE’s Communications manager.

Colors

Full Color Palette
These are our brand colors, weighted in order of importance.
*C-coated; *U-uncoated

Aspen Institute Blue

C100 M45 Y0 K45
R0 G73 B123
HEX #00497B
Pantone 7692 C/U*

Secondary Blue

C100 M35 Y0K2
R0 G119 B200
HEX #0077C8
PANTONE 3005 C/U

Gray

C20 M13 Y13 K40
R158 G162 B162
HEX #9EA2A2
Pantone 422 C/U

Background

C7 M5 Y6 K0
R238 G238 B238
HEX #EEEEEE
Pantone Cool Gray 1 C/U

Purple

C76 M64 Y0 K0
R102 G102 B255
HEX #6666FF
Pantone 2725C
Pantone 2736 U

Sky

C67 M0 Y5 K0
R0 G204 B255
HEX #00CCFF
Pantone 306 C/U

Red

C0 M86 Y90 K0
R255 G51 B34
HEX #FF3322
Pantone Warm Red C/U

Lemon

C0 M36 Y100 K0
R255 G176 B0
HEX #FFB000
Pantone 123C
Pantone 109 U

Mint

C64 M0 Y70 K0
R0 G219 B102
HEX #00DB66
Pantone 7488 C/U

White

C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF

Fonts